Avatar - Hail The Apocalypse

Published May 12 2014

*=Staff's pick	Hail The Apocalypse What I Don't Know Death Of Sound Vultures Fly* Bloody Angel Murderer Tsar Bomba Puppet Show Get In Line Something In The Way Tower*

Genre	Industrial/Theatrical Metal	Johannes Eckerström	Vocals
Tracks	11	Jonas Jarlsby	Guitar
Running time	51 Min.	Tim Öhrström	Guitar
Label	GAIN/Sony Music	Henrik Sandelin	Bass
Release	14 May 2014	John Alfredsson	Drums
Country	Sweden	-	Keyboard
Producer	Tobias Lindell
Similar artists	---

Avatar's fifth full length studio album. This outfit presents, without being too raging or furious, distinct angrier pieces that transitions to strongly theatrical sequences and further to sections of both a little speedier and more mellow material via a large number of variables. Hail The Apocalypse is in this type of music a varied record with, in a sense, a lot of different arrangements, but the industrial nature of this beast is still rarely left hung out to dry.

The music is modern and perhaps a bit stiff, since the instruments on various occasions sound computerized and contrived, without being vivid and without that living feeling, which creates genuine heavy metal in the first place. It isn't specifically massive overall, yet it holds an ongoing heavy and dark direction with a solid punch pretty much from start to finish. Sometimes they land some massive riffing and some neat guitar plays overall and those points pick up my attention for a while.

I haven't really much to complain on, but still it's very clear that this music is something I have trouble adapting to and personally it's a little out of bounds, so even past twenty spins, I haven't come close to some kind of point of rapture. Even though I think a few things can be regarded as something good, it falls through my safety net in my presumable tunnelvision, since most songs consistently fail to find a room within me. I hand out 5 chalices anyway, because I like the songs Vultures Fly and Tower and I also believe that if someone's more a fan to this band than I am, you may perhaps find a little feast in this effort.

Performance	Originality	Production	Vocals	Songwriting
5	7	6	6	5

Summary
5 chalices of 10 - Tobbe